The Authors

Kevin Budelmann is president of Peopledesign, a 25-person firm that helps leaders transform their businesses through Brand Experience Design. Yang Kim is the firm’s vice president and creative director. Kevin and Yang co-founded the firm in 1997 as BBK Studio, and together they oversaw its successful rebranding as Peopledesign in 2007. Curt Wozniak is a copywriter with Peopledesign. He joined the firm in 2008.