78. Funny Brands
A key driver guiding whether or not to inject some humor into a graphic identity is whether or not the brand identity has a sense of humor. Not all organizations should try to pull off a wacky logo. On the other hand, a little humor may be a way to help a brand stand out. In addition to providing simple entertainment, wit can have a humanizing effect on a brand.
Contributors
The Mob Museum
James Nesbitt, Larkin Werner, Bernard Uy, Doug Dean, Terrence McClusky