64. Logo Specs
Once you’ve arrived at a perfect drawing or configuration for your graphic identity, take the time to write it down. Documenting the origin and development of a graphic identity challenges designers to work out what’s been going on in their heads. Quite often, this process also leads to refinements that improve the mark. Documenting a graphic identity this way also allows you to share a record of your decision-making process—and the wisdom behind it.
