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Brand Identity Essentials

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  • Introduction
  • 100 Principles
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Home › 100 Principles for Designing Logos and Building Brands ›

100. Keep It Simple

Simple is better.

Simplicity
100 Principles
Imagery
Color
Dimension
Contrast
Shape
Symbols
Typography
Writing
Story
Order
Variation
Personalization
Psychology
Process
Production
Digital Identity
Trends
Shortcuts
Social Media
Multiples
Intellectual Property
Documentation
Evolution
Competition
Originality
Wit
Idealism
Authenticity
Commitment
Strategy
Research
Touchpoints
Inspiration
Simplicity
99. 99% Perspiration  |  100 Principals

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